A healthy website isn't measured by its last redesign date or the size of its budget. It's measured by whether it consistently supports the organization's goals — and whether problems are caught and fixed before they cost something significant.
Clear communication of mission and impact
A healthy nonprofit website tells a first-time visitor — within the first few seconds — who you are, what you do, and who you help. The homepage doesn't require scrolling to understand your mission. Your programs are described in plain language. Your impact is shown through specific, credible evidence rather than vague claims. Visitors don't have to guess what your organization does or whether it's relevant to them.
A frictionless path to donation
A healthy website makes it easy to give. The Donate button is visible without scrolling on both desktop and mobile. The donation page loads quickly and works correctly on all common devices and browsers. The form doesn't ask for unnecessary information. Confirmation emails are sent promptly. Recurring donation options are available if your organization accepts them. None of these steps create confusion or hesitation for a first-time donor.
Strong technical performance
A healthy website loads in under three seconds on a standard mobile connection. Images are appropriately sized and compressed. There are no render-blocking scripts that delay the page from appearing. Core Web Vitals — the Google metrics that measure how a page feels to load — are within acceptable ranges. The site doesn't cause visitors to leave before they've had a chance to engage because the page was still loading.
GoodSiteReport audits measure your site against all of these health indicators and give you a prioritized list of what to fix — written in plain language for nonprofit staff, not developers.
Accessibility for all visitors
A healthy nonprofit website is usable by people with disabilities. Images have descriptive alt text. Videos have captions. The site can be navigated with a keyboard alone. Color contrast meets WCAG standards so that text is readable by visitors with low vision. Form fields have visible labels. Error messages are clear and actionable. Accessibility isn't a secondary concern — it's part of a site that genuinely serves everyone your organization is trying to reach.
Current, accurate content
A healthy website reflects the organization as it is today. Staff bios show current team members. Program descriptions match the programs you're currently running. Event pages are removed or archived when events have passed. Dates, statistics, and contact information are accurate. The site doesn't make visitors wonder whether the organization is still active or whether the information they're reading is still true.
No broken links or errors
A healthy website has no 404 errors on pages that should exist, no broken internal links, no links to external resources that have since disappeared, and no images that fail to load. These issues accumulate over time through normal operations — content is moved, external sites change their URLs, images are deleted from the server. A regularly reviewed site catches and corrects these problems before they damage credibility or block visitors from reaching important content.