What website metrics should nonprofits track?
Most nonprofit website dashboards are set up for developers, not mission-focused teams. Here's what actually matters and how to know if your site is performing.
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Nonprofit Website Tips & Insights
Plain-language guidance on accessibility, SEO, performance, and building a website your donors and community can trust.
How do I turn a website audit into an improvement roadmap?
An audit gives you findings. A roadmap gives you a plan. Here's how to take what the audit tells you and turn it into a sequence of improvements your team can actually execute.
Read post →What does a healthy nonprofit website look like?
A healthy nonprofit website isn't about design awards or the latest features. It's about reliability, clarity, and the ability to support your mission day after day.
Read post →Why should a nonprofit check its website after a redesign?
A website redesign is a fresh start — but it often introduces new problems while solving old ones. Here's why a post-redesign audit is worth doing and what to look for.
Read post →How do I read a website audit report without feeling overwhelmed?
A thorough website audit report can look intimidating. Here's how to approach it, where to start, and how to turn a long list of findings into a manageable plan.
Read post →What website problems do nonprofits often miss?
Many nonprofit website problems are invisible from inside the organization. These are the issues that go unnoticed until they start costing you donors, volunteers, or visibility.
Read post →How should a nonprofit prepare for a website audit?
You don't need to fix anything before an audit — that's the audit's job. But a little preparation helps you get more useful findings and a clearer action plan.
Read post →What does good website governance look like for a nonprofit?
Website governance is the set of decisions, responsibilities, and habits that keep your nonprofit site accurate, accessible, and effective over time.
Read post →How do I know if my website is helping or hurting my mission?
Your nonprofit website should be actively supporting your mission every day. Here's how to tell if it's working for you — or quietly working against you.
Read post →How can nonprofits use website audit reports to improve their site?
Getting the audit is just the first step. Here's how to actually use a website audit report to make meaningful improvements without getting overwhelmed.
Read post →What does a nonprofit website audit actually tell you?
An audit isn't just a list of problems. It tells you what those problems are costing you, which ones matter most, and exactly what to do about them.
Read post →What is the difference between a website scan and a website audit?
Scans and audits are often confused — but they're not the same thing. Here's what each one does, when a scan is enough, and when you actually need an audit.
Read post →How do I make my nonprofit website board-ready?
Board members look at your website before every meeting and before every vote. Here's how to make sure it holds up to that scrutiny.
Read post →What should board members know about website health?
Board members don't need to be technical to ask the right questions about their nonprofit's website. Here's what matters and why it affects the mission.
Read post →Why does plain language matter on nonprofit websites?
Nonprofit organizations often write for insiders without realizing it. Plain language helps you reach more people, build more trust, and rank better in search.
Read post →What should be included in a nonprofit website health check?
A nonprofit website health check covers more than broken links. Here is a complete checklist of what to review and why each area matters.
Read post →Why do broken links hurt a nonprofit website?
Broken links are more than a minor annoyance. They damage credibility, interrupt your donation flow, and signal neglect to both visitors and search engines.
Read post →What should a nonprofit homepage include?
Your homepage has seconds to answer three questions: Who are you? What do you do? What should I do next? Here's what a strong nonprofit homepage actually needs.
Read post →What are the hidden costs of an outdated nonprofit website?
An outdated website isn't just aesthetically dated — it actively works against your fundraising, your credibility, and your ability to reach the people who need you.
Read post →What makes a nonprofit website look professional?
A professional nonprofit website isn't about how much it cost. It's about consistency, clarity, and attention to the details that visitors notice first.
Read post →What makes a nonprofit website look outdated?
An outdated website signals more than age it signals neglect. Learn the specific things visitors notice that make a nonprofit site feel old, and what to prioritize first.
Read post →How do I audit my nonprofit website before a fundraising campaign?
Traffic spikes during campaigns expose every website weakness at exactly the moment when those problems cost the most. A focused pre-campaign audit can prevent that.
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