What website metrics should nonprofits track?
Most nonprofit website dashboards are set up for developers, not mission-focused teams. Here's what actually matters and how to know if your site is performing.
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Nonprofit Website Tips & Insights
Plain-language guidance on accessibility, SEO, performance, and building a website your donors and community can trust.
How do I turn a website audit into an improvement roadmap?
An audit gives you findings. A roadmap gives you a plan. Here's how to take what the audit tells you and turn it into a sequence of improvements your team can actually execute.
Read post →What does a healthy nonprofit website look like?
A healthy nonprofit website isn't about design awards or the latest features. It's about reliability, clarity, and the ability to support your mission day after day.
Read post →Why should a nonprofit check its website after a redesign?
A website redesign is a fresh start — but it often introduces new problems while solving old ones. Here's why a post-redesign audit is worth doing and what to look for.
Read post →How do I read a website audit report without feeling overwhelmed?
A thorough website audit report can look intimidating. Here's how to approach it, where to start, and how to turn a long list of findings into a manageable plan.
Read post →What website problems do nonprofits often miss?
Many nonprofit website problems are invisible from inside the organization. These are the issues that go unnoticed until they start costing you donors, volunteers, or visibility.
Read post →Why does website trust matter for donors, grants, and community support?
Trust is the precondition for donations, grant applications, and community engagement. Your website is the first place most people go to decide whether they trust your organization.
Read post →How should a nonprofit prepare for a website audit?
You don't need to fix anything before an audit — that's the audit's job. But a little preparation helps you get more useful findings and a clearer action plan.
Read post →What does good website governance look like for a nonprofit?
Website governance is the set of decisions, responsibilities, and habits that keep your nonprofit site accurate, accessible, and effective over time.
Read post →How do I know if my website is helping or hurting my mission?
Your nonprofit website should be actively supporting your mission every day. Here's how to tell if it's working for you — or quietly working against you.
Read post →What mobile problems do nonprofit websites often miss?
Many nonprofit websites look fine on a desktop but have serious problems on mobile. Here are the most common issues and how to spot them before they cost you donors.
Read post →How can I reduce friction on my nonprofit donate page?
Every unnecessary step between a visitor and a completed donation costs you real money. Here's how to identify and remove friction from your nonprofit donate page.
Read post →What do visitors notice first when they land on a website?
Visitors form an impression of your nonprofit website in under three seconds. Here's what they actually notice first and how to make those first moments work for you.
Read post →Why is website navigation important for nonprofits?
Navigation is the path visitors take to do anything on your site. When it's confusing, they leave. Here's what good nonprofit navigation looks like and how to fix common problems.
Read post →What are some quick wins to improve a nonprofit website?
Not every website improvement requires a developer or a budget. Here are the highest-impact fixes for nonprofit websites that take an hour or less.
Read post →Why is website performance important for nonprofits?
Website performance isn't just a technical concern — it's a donor experience concern. Here's why speed matters for nonprofits and what to do about it.
Read post →How can nonprofits use website audit reports to improve their site?
Getting the audit is just the first step. Here's how to actually use a website audit report to make meaningful improvements without getting overwhelmed.
Read post →What does a nonprofit website audit actually tell you?
An audit isn't just a list of problems. It tells you what those problems are costing you, which ones matter most, and exactly what to do about them.
Read post →What is the difference between a website scan and a website audit?
Scans and audits are often confused — but they're not the same thing. Here's what each one does, when a scan is enough, and when you actually need an audit.
Read post →How do I make my nonprofit website board-ready?
Board members look at your website before every meeting and before every vote. Here's how to make sure it holds up to that scrutiny.
Read post →What should I fix first on a nonprofit website?
When your nonprofit website has problems and limited time to fix them, sequence matters. Here's how to identify the highest-impact issues and where to start.
Read post →How do large images slow down a website?
Oversized images are the most common cause of slow nonprofit websites. Here's how they hurt performance and how to fix it without a developer.
Read post →Why does mobile experience matter for nonprofit websites?
More than half of nonprofit website visitors are on mobile. If your site doesn't work well on a phone, you're losing donors, volunteers, and credibility every day.
Read post →What should board members know about website health?
Board members don't need to be technical to ask the right questions about their nonprofit's website. Here's what matters and why it affects the mission.
Read post →How do I know if my donation journey is too complicated?
The path from "I want to give" to "I just gave" should be short and frictionless. Here's how to tell if yours is losing donors along the way.
Read post →Why does plain language matter on nonprofit websites?
Nonprofit organizations often write for insiders without realizing it. Plain language helps you reach more people, build more trust, and rank better in search.
Read post →How can I make my nonprofit website easier to use?
Usability is not about design trends. It's about making it obvious what to do next. Here are practical ways to reduce friction on your nonprofit website.
Read post →What should be included in a nonprofit website health check?
A nonprofit website health check covers more than broken links. Here is a complete checklist of what to review and why each area matters.
Read post →Why do broken links hurt a nonprofit website?
Broken links are more than a minor annoyance. They damage credibility, interrupt your donation flow, and signal neglect to both visitors and search engines.
Read post →What trust signals should every nonprofit website have?
Donors make financial decisions based on trust. Here are the specific signals your nonprofit website needs to build credibility with first-time visitors.
Read post →How do I prioritize website fixes for a nonprofit?
When your website has a long list of problems and a short budget, where do you start? Here's a practical framework for deciding what to fix first.
Read post →What should a nonprofit homepage include?
Your homepage has seconds to answer three questions: Who are you? What do you do? What should I do next? Here's what a strong nonprofit homepage actually needs.
Read post →What are the hidden costs of an outdated nonprofit website?
An outdated website isn't just aesthetically dated — it actively works against your fundraising, your credibility, and your ability to reach the people who need you.
Read post →What makes a nonprofit website look professional?
A professional nonprofit website isn't about how much it cost. It's about consistency, clarity, and attention to the details that visitors notice first.
Read post →What makes a nonprofit website look outdated?
An outdated website signals more than age it signals neglect. Learn the specific things visitors notice that make a nonprofit site feel old, and what to prioritize first.
Read post →How do I write better calls to action for nonprofit pages?
Most nonprofit websites have calls to action that are too vague, too passive, or missing entirely. Small changes to how you phrase and place them can meaningfully increase how many people respond.
Read post →Why is my nonprofit website not showing up on Google?
If your nonprofit isn't appearing in search results, the problem is usually fixable and often doesn't require a developer. Here are the most common reasons and where to start.
Read post →How do I make my nonprofit website feel safe and credible?
A website that feels credible converts visitors into donors. The signals that create that feeling are specific and fixable — here's what they are and how to get them right.
Read post →Why does contact information build trust on a nonprofit website?
When visitors cannot easily find a way to reach you, many will quietly wonder if your organization is real — and leave without donating. Here's what to include and where to put it.
Read post →How does a slow website affect donations and engagement?
A slow nonprofit website doesn't just frustrate visitors it quietly costs you donors, volunteers, and trust. Here's what the research shows and what you can do about it.
Read post →How do I audit my nonprofit website before a fundraising campaign?
Traffic spikes during campaigns expose every website weakness at exactly the moment when those problems cost the most. A focused pre-campaign audit can prevent that.
Read post →Why does alt text matter for nonprofit websites?
Alt text is one of the easiest accessibility fixes on any website — and one of the most commonly skipped. Here is why it matters and how to write it well.
Read post →What homepage problems lower donor trust?
Your homepage is where most visitors form their first impression. These are the specific problems that erode donor trust before they even click Donate.
Read post →What are the most common accessibility problems on nonprofit websites?
Most nonprofit websites have accessibility problems they don't know about. These are the issues we find most often — and why fixing them matters for your mission.
Read post →How can I improve website accessibility without a redesign?
Improving accessibility doesn't have to mean rebuilding your website. Many of the most impactful fixes are small, targeted changes that don't require a redesign or a developer.
Read post →How can I tell if my donate page is confusing?
A confusing donate page costs you real money and you might not even know it. Learn the signs that your donation flow is losing people before they give.
Read post →Why do page titles and meta descriptions matter?
Every page on your website has a title and description that appear in Google search results. Getting them right is one of the fastest ways to improve your search visibility.
Read post →What makes people trust a nonprofit website?
Trust is not built by a great logo or a color scheme. It is built through specific signals that tell a visitor your organization is real, accountable, and worth supporting.
Read post →What SEO basics should nonprofits focus on first?
Most nonprofits don't need an advanced SEO strategy — they need the basics done correctly. Here are the foundational improvements that make the most difference and where to start.
Read post →Why is my nonprofit website not getting donations?
If your nonprofit website is getting visitors but not donations, the problem is usually not the charity — it's the website. Here's what gets in the way and how to find it.
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