GoodSiteReport.com
What Your Report Will Look Like
Every GoodSiteReport audit uses the same clear format: a score, prioritized findings with severity labels, and practical recommendations your team can act on. Below are condensed samples from each report type.
Website Health Audit
A broad check for broken links, missing images, error pages, and basic SEO gaps—designed to give you a clear picture of your site's overall condition.
Summary: Good overall foundation, but several easy-to-fix issues are weakening usability, trust, and search visibility.
| Area | Finding | Severity |
|---|---|---|
| Internal Links | 9 broken internal links found across key pages. | High |
| Page Errors | 3 pages are returning errors and are inaccessible to visitors. | High |
| Page Titles | 11 pages are missing strong, descriptive page titles. | Medium |
| Homepage | Homepage loads correctly and securely over HTTPS. | Good |
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Fix all broken internal links across key pages Expected impact: improved trust, navigation, and crawlability.1
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Resolve error pages — redirect or restore missing content Expected impact: fewer dead ends for visitors and search engines.2
SEO Audit
A review of technical and on-page SEO issues that limit rankings—covering title tags, metadata, crawlability, and content structure.
Summary: Strong mission content, but technical and on-page gaps are limiting discoverability in search.
| Area | Finding | Severity |
|---|---|---|
| Title Tags | 13 pages are missing optimized title tags. | High |
| Crawlability | 4 crawlability issues are affecting key pages. | High |
| Meta Descriptions | 9 pages have duplicate or thin meta descriptions. | Medium |
| HTTPS / Canonicals | Clean HTTPS setup and valid canonical pattern across site. | Good |
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Rewrite and optimize title tags for top-priority pages Expected impact: stronger keyword relevance and higher click-through rates in search results.1
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Resolve crawlability issues affecting key sections Expected impact: better indexing of important pages by search engines.2
Accessibility Audit
A WCAG-focused review identifying barriers that prevent people with disabilities from using your website—covering alt text, contrast, keyboard access, and form usability.
Summary: Solid foundation, but key accessibility issues may be blocking users from completing important actions.
| Area | Finding | Severity |
|---|---|---|
| Images | 14 images are missing alternative text for screen readers. | High |
| Color Contrast | 8 text and background combinations fall below WCAG contrast thresholds. | High |
| Form Labels | 5 form fields lack clear, programmatically associated labels. | Medium |
| Heading Structure | Consistent heading hierarchy maintained across key pages. | Good |
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Add descriptive alt text to all non-decorative images Expected impact: improved screen reader experience and WCAG A compliance.1
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Fix color contrast on text elements that fall below WCAG thresholds Expected impact: more readable content for users with low vision or color blindness.2
Performance Report
A speed-focused review identifying what is slowing down key pages—including Core Web Vitals, oversized images, render-blocking scripts, and mobile performance risks.
Summary: Your site is usable, but speed bottlenecks on high-traffic pages may be hurting retention, visibility, and conversions.
| Area | Finding | Severity |
|---|---|---|
| Core Web Vitals | 7 pages have slow Largest Contentful Paint (LCP) scores. | High |
| Image Weight | 12 oversized images are impacting mobile load time. | High |
| Scripts | 4 scripts are delaying first interaction on key pages. | Medium |
| Layout Stability | Homepage has stable layout with minimal cumulative layout shift. | Good |
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Compress and resize oversized images site-wide Expected impact: faster mobile load times and improved LCP on key pages.1
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Defer or remove render-blocking scripts from key pages Expected impact: faster time-to-interaction and reduced mobile bounce rates.2
Internal Linking Audit
A review of how well your pages connect to one another—identifying orphaned content, weak link structure, and missed opportunities to guide visitors toward key pages.
Summary: Your content is strong, but link structure is making key pages harder to find and reducing their visibility.
| Area | Finding | Severity |
|---|---|---|
| Under-linked Pages | 12 important pages have too few internal links pointing to them. | High |
| Orphan Pages | 7 pages are not linked from any core section of the site. | High |
| Anchor Text | 19 links use vague anchor text such as "click here" or "learn more." | Medium |
| Key Page Indexing | Main donation and program pages are indexed and accessible. | Good |
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Add contextual links to orphaned and under-linked key pages Expected impact: improved crawlability and better distribution of page authority.1
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Replace vague anchor text with descriptive link language Expected impact: clearer navigation for users and stronger relevance signals for search engines.2
Mobile Optimization Report
A mobile-first review of usability and conversion—checking tap targets, form friction, layout breakpoints, and how well your site performs on phones and tablets.
Summary: Your website works on mobile, but common friction points are slowing users down and reducing conversion on smaller screens.
| Area | Finding | Severity |
|---|---|---|
| Tap Targets | 12 interactive elements are below the recommended tap target size. | High |
| Viewport Overflow | 4 pages have content that overflows the mobile viewport. | High |
| Form Usability | 5 forms have keyboard or input friction on mobile devices. | Medium |
| Donation CTA | Primary donation call-to-action remains visible and accessible on mobile. | Good |
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Increase tap target sizes on key interactive elements Expected impact: fewer accidental taps and improved usability for mobile donors and volunteers.1
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Fix viewport overflow issues on affected pages Expected impact: cleaner layout and no horizontal scrolling on mobile screens.2
Trust & Credibility Check
An evaluation of the signals that shape donor confidence—transparency, security cues, leadership visibility, and the consistency of messaging that makes visitors feel safe giving.
Summary: Strong mission messaging, but several credibility gaps may reduce donor confidence and conversion intent.
| Area | Finding | Severity |
|---|---|---|
| Transparency | No dedicated transparency or accountability page was found. | High |
| Donation Security | Donation flow lacks clear security reassurance copy near the payment step. | High |
| Leadership | About page is missing staff names and photos, reducing personal credibility. | Medium |
| Branding Consistency | Consistent branding and contact information maintained across main pages. | Good |
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Create a transparency page with financial and leadership disclosures Expected impact: increased donor confidence and reduced hesitation before giving.1
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Add security and trust copy to the donation checkout flow Expected impact: lower form abandonment and stronger reassurance at the conversion point.2